That's how much of his own personal fortune Sir Richard Branson has committed to tackling climate change. So one guy (albeit a fabulously wealthy guy) has the bucks to spend what amounts to 1% of the cost for the United States to implement the Kyoto Protocol. Granted compliance with said greenhouse gas mitigation initiative obviously doesn't come cheap, but then neither do wars in Iraq. Turns out they apparently cost about the same, but given that Bush has pledged to remain in Iraq indefinitely, that venture will likely end up costing far more before it's over. Which would benefit the world more? Hmmmm. . .tough one. Guess that all depends on what kind of world you want to live in.
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