Monday, January 21, 2008

G'Day USA????


I've been here three years now, and I'm only just now becoming aware of G'Day USA - the annual celebration of Australia (in honour of Australia Day) in America. Food, golf, wine and a black tie gala event.

"Australia Week is now arguably the largest foreign country promotion held annually in the United States showcasing all things Australian from trade and investment, food and wine, film, arts, fashion, lifestyle, to indigenous culture and tourism."

Now this part cracks me up:

"THE KEY OBJECTIVE: to demonstrate that Australia is an innovative, sophisticated economy, with leading edge research and technology in products, goods and services. In short, the overall goal is to raise Australia’s commercial and cultural profile in America."

So to demonstrate this sophistication, innovation, yada, yada, yada, they send over The Wiggles and Bindi Irwin and dig up Olivia Newton John. Granted, the Wiggles are Australia's largest export commodity, but as a permanent resident I must argue that the nation has a bit more to offer.

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