Slogan

Tourism Australia has launched a new ad campaign, which, according to some, is controversial and attracts the wrong element, because it employs the catchy slogan: Where the Bloody Hell Are You?. A bit low-brow, perhaps, but so is "put another shrimp on the barbie", and I think Australia did pretty well out of that one.

Here's what Australians think:










UPDATE (3/14/05): The Tourism Australia slogan "Where the Bloody Hell Are You" has been banned from UK television, due to a policy against offensive language (apparently "bloody" is potentially offensive). Visits to the ad campaign's website have subsequently tripled.